• slider_img2
  • slider_img3
  • slider_img

Aston Villa Football Club

Aston Villa

PRM founder, Phil Mepham was Head of Media between 2000 & 2008.

During this period, Phil developed a media and general communications’ department that grew from a single individual to a team of 13 which specialised in press relations, publications, TV & Audio and social media.

In 2006, the club, which had operated as a PLC for nine years, was bought into private ownership and the changeover necessitated an approach that fulfilled obligations to the London Stock Exchange, in partnership with Rothschild Bank International. Soon after, the club required a programme  to launch a ground-breaking shirt partnership with Acorns Hospice, a midlands-based hospital for terminally ill children. Acorns benefitted from the club’s donation of prime sponsorship space and also from the enhanced media coverage of their donor-based care services.

Back to case studies.