Change Cycling Now
CCN was created by SKINS’ Chairman Jaimie Fuller in the wake of the Lance Armstrong doping scandal. In order to facilitate focus on this specific issue, a strategy was created that asked robust questions of the sports governing body, the UCI and it’s senior administrators.
A meeting of international cycling administrators, coaches and professional cyclists, including Tour de France winner, Greg LeMond, culminated in an international press conference in London attended by media from across the globe. Coverage extended a series of high profile international titles including; The London Times, The Sydney Morning Herald, L’Equippe, Gazzetta Dello Sport, ESPN, SKY, BBC (including BBC World)
A programme of representative interviews was also created for Jaimie Fuller and organisations based in all continents were served with live or recorded broadcast interviews via satellite and question and answer sessions. A series of successful interviews with international wire agencies and business newspapers were also organised and undertaken.