The English Football Asociation’s bid to stage the FIFA World Cup in 2018 required a global public relations’ strategy encompassing international sport, politics and The British Monarchy.
As President of the English F.A. HRH Prince William of Wales KG, played an active part in the international campaign,. Similarly, the British Prime Minister, The Rt. Hon. David Cameron’s involvement required a regular working relationship with government officials and 10, Downing Street.
PRM founder, Phil Mepham acted as a senior media representative on this worldwide project which involved association with world leaders, globally recognised sports administrators and international sporting stars.
It is an interesting – if somewhat frustrating irony – that while England’s bid was ultimately unsuccessful, the practical execution of the PR programme was generally considered to have been delivered with professionalism and integrity.