Huub & The Media Group.
Nottingham-based creative agency, The Media Group (TMG), approached PRM Sport to provide P.R. support on a new campaign for wetsuit manufacturer Huub.
When Huub secured a n endorsement contract with the high profile, Olympic triathletes, Alistair and Jon Brownlee, it provided a significant commercial opportunity for this relatively new, but swiftly successful company. A collaborative approach between TMG and PRM produced a launch event for Huub’s announcement at one of the brothers’ training venues in Leeds and a high profile platform to showcase their ‘;state of the art’ wetsuits, while worn by the Olympic gold and bronze medalists from the London Games.
National media were offered one-to-one opportunies with both Jon and Alistair and coverage and high-value space, including TV pictures and images, was scured acrodss a range of regional and national titles, including, the Times. The Telegraph, Sport Magazine, Stuff!, BBC Breakfast, BBC Radio 2 and Talksport radio. Regtional coverage was also secured in Huub’s central location of Derby and coverage in the Brownlees’ home county of Yorkshire was also leveraged.
Deano Jackson, the owner of Huub Design said: “The team approached this with real relevance to our objectives and ensured maximum exposure with an outstandingly fresh and professional presentation of the brand.”