Lalit Modi is a highly successful Indian businessman and high-net worth individual. He is best known as the founder and creator of cricket’s Indian Premier League (IPL). The IPL has become a globally successful billion-dollar tournament but Lalit became the victim of his success as internal politics ousted him from his position and resulted in long-term persecution. He also received threats to his life which were freely acknowledged by the indian authorities,
Lalit moved his family to London and the PR requirement was one of public profile raising and robust, continual and pro-active rebuttal of an international smear campaign.
An existing personal website was upgraded to house legal documentation and general evidence to support his position and regular media activity was organised with appearances by satellite from London into Indian TV news and current affairs programmes. This ongoing engagement also requires regular liaison with Indian mass-media markets and legal representatives.