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PRM Case Studies

Aston Villa Football Club

Aston Villa

PRM founder, Phil Mepham was Head of Media between 2000 & 2008.

During this period, Phil developed a media and general communications’ department that grew from a single individual to a team of 13 which specialised in press relations, publications, TV & Audio and social media.

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England 2018

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The English Football Asociation’s bid to stage the FIFA World Cup in 2018 required a global public relations’ strategy encompassing international sport, politics and The British Monarchy.

As President of the English F.A. HRH Prince William of Wales KG, played an active part in the international campaign,. Similarly, the British Prime Minister, The Rt. Hon. David Cameron’s involvement required a regular working relationship with government officials and 10, Downing Street.

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Skins International Trading AG

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SKINS produces the leading collection of international sports’ compression wear. The company has its origins in Australia and is now based in Switzerland. It has offices and outlets in all continents.

The company’s Chairman Jaimie Fuller, required a programme of public profiling in order to support existing and ongoing marketing activity. This has been achieved with a series of strenuous opinion-based articles focusing on international sporting issues and achievement.

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Change Cycling Now

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CCN was created by SKINS’ Chairman Jaimie Fuller in the wake of the Lance Armstrong doping scandal. In order to facilitate focus on this specific issue, a strategy was created that asked robust questions of the sports governing body, the UCI and it’s senior administrators.

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Lalit Modi

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Lalit Modi is a highly successful Indian businessman and high-net worth individual. He is best known as the founder and creator of cricket’s Indian Premier League (IPL). The IPL has become a globally successful billion-dollar tournament but Lalit became the victim of his success as internal politics ousted him from his position and resulted in long-term persecution. He also received threats to his life which were freely acknowledged by the indian authorities.

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Huub & The Media Group.

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Nottingham-based media agency, The Media Group, approached PRM Sport to provide P.R. support on a new campaign for wetsuit manufacturer Huub.

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Sports Alliance & Investors In Sport

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Investors In Sport approached PRM Sport to jointly administer a PR and marketing plan for sports data management company, Sports Alliance.

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