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PRM News

27th October 2014

‘El Clasico’ win underlines Ronaldo’s global status

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Ronaldo’s weekend performance in helping Real Madrid to beat bitter rivals Barcelona has re-affirmed his position as the world’s most marketable footballer, according to figures released by on-line retailer, kitbag.com.

The much vaunted ‘El Clasico’ fixture was played just two days after the launch of Ronaldo’s new specially designed Nike football boots and Real’s 3-1 win produced a massive rise in page visits and on-line interest to cement his position at the forefront football’s commercial charts.

The boots, the CR7 Mercurial, were launched by Ronaldo himself via social media on Thursday and worn for the first time during Saturday’s game. The result was a major rise in visits to Kitbag’s CR7 page with an 86% increase in page visits when compared to Kitbag’s other Mercurial pages. Pre-order sales were more than doubled when compared to the equivalent launch last year.*

‘In our experience, the UK market is still in love with Ronaldo and also with Real Madrid who remain the most popular ‘second team’ amongst English fans.” said kitbag.com Director, Sam Jones.

“Predictably, the UK was the most popular location for site visitors but there was terrific interest during and after the game from across the world with Australia, USA, Pakistan and India completing the list of our top five countries. We’re only at the pre-order stage as the boots don’t go on sale until next month, so the spike in interest on Saturday proves Ronaldo is a truly global phenomenon.

“50% of all the personalised Real Madrid shirts ordered through us, come with a request for Ronaldo’s name on the back and the Portugal national shirt is almost exclusively sold as a Ronaldo jersey. Commercially, he’s the player that fans around the world want to be associated with.”

The CR7 Mercurial goes on sale on November 6th and Kitbag is providing fans with an opportunity to match Ronaldo and personalise their own boots by offering free personalised name and number embroidery with their order. Kitbag also offers a full range of CR7 merchandise such as T-shirts and jackets which are all available for personalisation.

The CR7 Mercurial is available to view at this link. Kitbag Nike CR7 Mercurial

* Data collected from kitbag.com on-line analysis


17th June 2014

Sports Alliance to provide CRM to Belgian Pro League

Sports Alliance

PRM Client, Sports Alliance has today announced a partnership with the Belgian equivalent of the English Premier League, to provide and manage a fully integrated, supporter communications platform for the league and all of its affiliated clubs for the next three years . This includes clubs such as Standard Liege, RSC Anderlecht and Club Brugge.

The new partnership will be administered from the company’s Dutch office in Den Haag and the team will work strengthen the relationship between the league, each individual club and their supporters  and provide a full Customer Relationship Management package which will personalise communications to different target groups.

Ludwig Sneyers, Director-General of the Jupiler Pro League said:  “We chose Sports Alliance because they are, first and foremost, marketeers before they are engineers. Implementing a Supporter Marketing policy among the Pro League clubs demands more than just implementing a system. Sports Alliance goes beyond where traditional system suppliers stop, by actively helping customers actually achieve their marketing targets.”

Director Henk-Frits Verkerk said: “We are proud that the Pro League has put its confidence in us for the realisation of a Supporter Marketing platform for the whole league.”

For a full report on the new alliance, click here .


15th May, 2014

SKINS Teams Up with English Premier League Club STOKE CITY in ground-breaking Partnership 

International Compression Wear group SKINS is to supply its state of the art compression and recovery wear to Premier League football club Stoke City for the next 3 years.

SKINS will become the club’s Official Compression Partner when the deal commences at the start of next season and will supply the Club’s first team and Academy players and staff.

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Stoke have consolidated their position among English football’s elite in recent seasons and have finished the recently completed Premier League season in ninth place – their highest ever Premier League finish. The partnership re-enforces SKINS’ position within international sport and means that Stoke City will now join a partnership roll-call of teams and athletes from across world sport including the Wallabies Australian Rugby Union team, Bath Rugby, Exeter Chiefs and a series of internationals athletes from sports such as Alpine Skiing, Cycling and Triathlon.

The deal was arranged by SKINS’ UK division and General Manager David Ling said; ‘’This is a tremendous opportunity to be involved with one of England’s premier soccer clubs and one who’s fan base and general visibility stretches across the entire globe. The Premier League is a truly global product and Stoke City’s association with historic names such as Sir Stanley Matthews and Gordon Banks, together with the international status of its current squad reinforces our presence in the world’s most popular team sport.’’

SKINS will supply compression clothing which helps to improve muscle performance and reduce training and playing induced soft tissue damage. In addition, SKINS will supply recovery garments that will enhance a player’s ability to quickly return to maximum, regular-season levels of physical performance.

The club’s Head of Commercial Andrew Billingham said: “We are always looking to innovate and create new partnerships at Stoke City and we believe this will be the first partnership of its kind in football, giving us a competitive edge in the industry. We are looking forward to the players using SKINS to aid their physical performance and recovery programmes during the rigours of a nine-month English season.

The SKINS range will be available for purchase in all Stoke City club stores.


 3rd April, 2014

Posh’s Wembley Victory to be commemorated in stone at National Stadium 

Peterborough United’s success in lifting the Johnstone’s Paint Trophy for the first time in the club’s history, is to be immortalised in stone on Wembley Way.

Posh lifted the trophy by beating Chesterfield 3-1 at the weekend and Wembley is to mark the occasion by placing a commemorative stone into its Wembley Way project, adjacent to the Bobby Moore statue outside the stadium.

Peterborough United

Peterborough Chairman Darragh MacAnthony and Manager Darren Ferguson were presented with a replica for the club to keep as its own souvenir and the stone was supported by a letter of congratulation from F.A. Chairman Greg Dyke who said: “Reaching a showpiece occasion at the national stadium is always a tremendous experience for all involved, but victory ensures that it becomes an unforgettable occasion and I’m sure the day will live long in the memories of your players, staff and supporters.

“I am delighted to confirm that football supporters visiting Wembley from across the country and the world will soon be reminded of your success, as we shall be laying a commemorative stone into the Wembley Way project.

“The scheme will develop into an historic walkway to honour achievements, events and legends from Wembley Stadium’s past, present and future; all of which will sit alongside personalised messages from the fans who were there to see them. I trust it will provide a permanent reminder of your memorable day and of the club’s place in a Wembley roll call to be enjoyed by many generations in the future.”


19th February 2014

Fuller Sees Light At End Of Long UCI Tunnel 

The man who set up the cycling pressure group, Change Cycling Now to enforce change at the top of world cycling, has commended its new President for a new commission aimed at finally cleaning up the sport.

Serial doping revelations and allegations of long-term mismanagement have severely damaged the cycling’s reputation and in the latest of a series of ‘Water Cooler’ articles, Jaime Fuller, the Chairman of sports compression wear company SKINS, says cycling now has a genuine opportunity to rebuild its damaged global reputation. Fuller also believes the sport is now prepared to admit doping has been a widespread, rather than isolated problem.

In his article, “Brian Cookson heralds in a new dawn at the UCI” Fuller says: “The creation of the CIRC (Cycling independent Reform Commission) and the clarity around how it will operate is a massive step forward for cycling after so much drivel and incompetence from the previous administration.”

Fuller was an influential voice during the process which saw the much criticised President of the Union Cycliste Internationale, (UCI) Pat McQuaid, replaced by Englishman Brian Cookson and this week, Mr. Cookson, in his first major public announcement since his election in September, has explained the role the CIRC will play in working with riders and administrators to create a framework for a positive future.

Fuller, who brought together a powerful group of cycling administrators, riders and influencers including 3 times Tour de France winner Greg LeMond in December 2012, believes the move shows there is now a vision within world cycling capable of seeing past the hysteria surrounding one famous name and into a problem that is far more widespread.

Fuller asks, “Will Lance Armstrong be part of that process? You’d hope that yes, he would be. But will this be allowed to degenerate into a circus that shoves all the blame onto one, high profile sacrificial lamb? I don’t think so; I bloody well hope not. The UCI now appears to be run by people who want a top-to-bottom clean up operation, not a celebrity hanging.”

You can read Jaimie’s article in full, by clicking here

*Skins international Trading AG has been a client of PRM Sport since May, 2011. PRM Sport delivers PR support and solutions across SKINS’ domestic and international markets.


10th January 2014
Meet ‘Dave’. He’s a QPR fan 

Leading data management company Sports Alliance is featured in the latest edition of FC Business after the successful implementation of a data solution which has earned Championship club Queens Park Rangers rave reviews.

Sports Alliance provided the platform for Rangers to create a season ticket campaign which used personalised URL (PURLs) to communicate on a personal level with their fan base and coverage of the successful partnership between the two is covered over four pages in the football industry magazine. PRM worked with existing marketing associates, Investors In Sport to create editorial visibility which included the cartoon character ‘Dave’ who’s experience of the system is reflected in a full page cartoon.

Sports Alliance has a reputation as being the foremost exponent of the PURLs system and is currently rolling out the process with many of its current new clients.
You can see more on ‘Dave’ and Sports Alliance by clicking here


 August 28th 2013

SKINS’ Anti-Doping Campaign delivered by PRM

PRM’s ongoing engagement by sports compression wear company, SKINS has been extended into a new anti-doping campaign that has an intriguing twist.
The campaign #ChooseTheRightTrack is spearheaded by former Canadian sprinter Ben Johnson who famously tested positive for using Performance Enhancing Drugs at the 1988 Olympics in Seoul, South Korea. Johnson, who beat Carl Lewis and Linford Christie to the line in the 100 metre final, was subsequently stripped of the gold medal and his world record time of 9.79 seconds.

Now SKINS are using a repentant Johnson to deliver a strenuous anti-doping message during a world tour and PRM is organising the PR visibility for the UK as well as co-ordinating activities in Canada, USA, Australia, Japan and Seoul.
Phil Mepham said: “We’ve been working closely with SKINS’ Chairman Jaimie Fuller on the project for several months and have also met with Ben for background information during his recent visits to London and Frankfurt. I’m delighted we’re involved in a project that’s bound to create global interest.”

The project also sees PRM working alongside London-based marketing agency, BBD Perfect Storm to deliver social media content and administrative support.


7th August 2013 

PRM to support club User Day for Sports Alliance 

PRM is to manage a product User Day on behalf of data company Sports Alliance that will serve a list of Sports Alliance clients from across the UK and Europe.

The event, in October is open to clients from the English Premier League and English cricket and rugby as well as representatives from across Europe – most notably Holland and Spain.

The engagement sees PRM working alongside long-term project partners Investors In Sport to deliver a full programme of events over a two-day period that will help users to utilise the Sports Alliance platform to maximise marketing projects across areas such as ticketing, membership and general sales.
PRM and Investors In Sport will also be responsible for venue identification, general logistics and presentation preparation in line with Sports Alliance instruction. Media interaction is also anticipated and the User Day event is the latest example of PRM’s ability to deliver a full package of PR and event management options for clients with a domestic and international profile.