Skins International Trading AG
SKINS produces the leading collection of international sports’ compression wear. The company has its origins in Australia and is now based in Switzerland. It has offices and outlets in all continents.
The company’s Chairman Jaimie Fuller, required a programme of public profiling in order to support existing and ongoing marketing activity. This has been achieved with a series of strenuous opinion-based articles focusing on international sporting issues and achievement.
A plan provided for an integrated approach to website blog-posts, media outreach and database distribution and created visibility and general recognition across international titles and industry media.
As a significant partner across Professional Cycling, SKINS also developed a branded pressure group, Change Cycling Now.